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Contact me for PDF version

Nov 2021  - Present

Commercial Director

Sanctuary Health

London, UK

I wear a generalist/commercial hat at Sanctuary Health. A few pivots, several sales playbooks, a CS process & a hundreds of thousands of revenue growth (scrappy full 360 sales) whilst building a credible profile in an entirely unknown market -- it's been a wild ride. "Everything good at Sanctuary Health has been touched by Jarrad" [gratuitous flex]

Sep 2020 - Nov 2021

Account Director

Roby AI

London & Tel Aviv

Second UK hire brought in to shape up CS, retention, implementation & product efforts. Did a lot of sweaty client visits [often angry at product quality] & turned into promoters despite rocky PMF.

Built structural change, ground up mapped & implemented complex RPA workflows -- learnt legislation & become a spokesperson for the problem within the company. Seed stage $4M raised co.

Jun 2018 - Mar 2020

UK Sales Manager


London + other markets

• Led the UK Growth at a Deloitte Fast 50 award winning startup (>2K% growth pa)
• CAC <> LTV refinement by increasing LTV/ARPU by 15% through strategic bolt-on and pricing
alterations whilst reducing CPL by 20% (Targeted marketing, BDR and affiliate schemes)
• Established a long term B2B network for business partnerships and opportunities
• Working with wider stakeholders to improve gross margins, retention, NPS and property channel
distribution demand
• Training and nurturing an OKR driven global team whom lead homegrown projects and helped shape the
global playbook, across the EMEA market
• Tied responsibility to bottom line & wider AARRR framework ownership for UK market

Other roles: Key Account Manager + Operations Associate [incl. various sub-delegations] - started out Ubering to houses and fixing boilers.


Police Officer

Kent Police

Kent, United Kingdom

Childhood dream, became a cop. Warranted police officer through the Special Constabulary.

Response policing, some covert operations, shadowing some tactical ops teams. Wanted to ‘give back’, spent more time at the printer & tiptoeing bureaucracy, so dropped out of the ‘graduate to inspector’ current.

I know, bad haircut & framing - I was 18...


2015 - 2018

Bachelor of Arts in Geography

Spent a few years trying to figure out the world through an academic lens. Politics, mobilities, spacial geography, warfare, geopolitics, international political economies etc.


Royal Holloway, University of London

Professional skillset

Relentlessy resourceful

Critically curious

Sales methodology

Great vibes


English (native)

Spanish (basic)

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